We need to talk…

Having a presence on social media is all well and good, but just sitting there, like a wilting wallflower at a rave is no way to go about attracting customers to your local, online business. Cast off the the paralysis of […]

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Want to be IN the cool gang? Part 2

Let’s re-cap: we are talking about social signals – the shares, the likes, pins and +’s (and the many others) – and how these can be an indication to Google that your website is authoritative which customers quite like. Local […]

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Are you in the cool gang? Part 1

Small business websites and ‘social signals’: are they important or not? (And, do they really matter to a local business?) Remember your school days? Were you in the ‘cool gang’? Your blood has either just run cold or you have a […]

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